Department of Marketing
Dr. Welf Weiger, Chair
Degree Offered: Bachelor of Business Administration (BBA) with Concentration in Marketing
Web Address: https://cob.alfaisal.edu/en/marketing
General Department Information
The marketing concentration provides students with an analytical and comprehensive understanding of marketing. Students will be able to generate, analyze, interpret, and present marketing information that firms and other organizations need to satisfy and keep customers through the development of innovative products and services, which build brand equity and provide excellent return on investment. Graduating students will be able to use a wide range of practical and up-to-date marketing tools and techniques. They will be able to utilize information, and knowledge to support innovation in a wide range of organizations including business, non-profit organizations, and government entities.