Department of Marketing
|Chair Dr. Welf Weiger, Ph.D. Ph: +966 11 215 8915 E: firstname.lastname@example.org|
General Department Information
The marketing major provides students with an analytical and comprehensive understanding of marketing.
Students will be able to generate, analyze, interpret, and present marketing information that firms, and other
organizations need to satisfy and keep customers through the development of innovative products and
services, which build brand equity and provide an excellent return on investment. Graduating students will
be able to use a wide range of practical and up-to-date marketing tools and techniques. They will be able to
utilize information, and knowledge to support innovation in a wide range of organizations including
business, non-profit organizations, and government entities.