“We aspire to become the leader in business education and research in the Kingdom of Saudi Arabia and the MENA region.”

“CoB develops business leaders through quality education and research and fosters partnerships with local and international stakeholders.”

Program Goals

Goal #1: Establish and maintain educational excellence, (AU Them 1)

Goal #2: Provide the required environment for conducting and publishing impactful research, (AU Theme 3)

Goal #3: Partner with the community to serve the interests of all CoB stakeholders: faculty, students, the business community, and the public at large, (AU Theme 4); and

Goal #4: Attain national and international recognition, (AU Theme 2).

CoB Core Values
  • Quality: We are committed to excellence in and passionate about high-quality teaching and research, which we continually strive to improve.
  • Integrity: We hold ourselves to the highest ethical standards, value personal integrity and transparency, and take responsibility for our actions.
  • Diversity: We take pride in promoting inclusiveness and diversity, which is reflected in the diverse background of our faculty, committed to training the next generation of business and community leaders regardless of their background, gender, economic status, and national origin.
  • Collegiality: We are committed to faculty governance and a collegial system in which proposed new policies are institutionalized and principle-based, guided by our vision, and consistent with our strategic objectives.
  • Engagement: Our focus is to build and maintain a strong relationship with our stakeholders, including alumni, businesses, and professional communities, and to provide guidance and thought leadership on business issues that the stakeholders value.

About CoB

The College of Business (CoB) at Alfaisal University has stood as a beacon of dynamic growth and innovation since its inception in Fall 2008. Initially welcoming 24 freshman students, both male and female, it has rapidly evolved into a premier institution, embracing diversity and excellence in education. The CoB offers a vibrant undergraduate business administration program (BBA) deeply rooted in liberal arts; the BBA program provides six majors: Accounting, Entrepreneurship and Family Business, Finance, Human Resources Management, Marketing, and Operations and Project Management. Moreover, the CoB-pioneered MBA program, introduced in the Fall 2010, offers six specialized tracks: MBA-General, MBA-Accounting/Taxation, MBA-Finance, MBA-Healthcare Management, MBA-Human Capital Management, and MBA-Digital Marketing. Committed to community service and professional development, the CoB also hosts an active Executive Education program catering to the needs of seasoned professionals.

At the heart of the CoB’s success lies its distinguished faculty, comprising both accomplished scholars and industry practitioners. Through engaging in-class lectures, comprehensive case analyses, and enlightening executive sessions featuring prominent leaders from various sectors, students are equipped with the essential skills to navigate the complexities of modern business environments. Internship opportunities with diverse businesses also enrich their experiential learning, fostering a deeper understanding of real-world challenges and solutions.

The educational ethos of the CoB is centered on cultivating critical thinking, analytical decision-making, and proficiency in information technology, empowering graduates to drive growth and innovation in public and private organizations. Beyond their roles as corporate leaders, Alfaisal business students are nurtured to become societal influencers, actively contributing to the advancement of the Kingdom of Saudi Arabia and the wider region. Such holistic education prepares them to effectively realize the ambitious goals outlined in the Saudi 2030 Vision. The CoB at Alfaisal University remains dedicated to nurturing a new generation of agile and visionary leaders poised to shape the future of business and society locally and globally.

College of Business Approach
  • Fostering intimate learning environments by maintaining small class sizes, thus facilitating robust student engagement and meaningful faculty-student interactions.
  • Embracing problem-based pedagogy includes utilizing case studies and experiential learning activities to cultivate practical skills and critical thinking abilities.
  • Grounding our curriculum in liberal arts education principles, empowering students with independence and a strong foundation for analytical reasoning.
  • Equipping students with essential quantitative, technological, and leadership competencies to thrive in today's dynamic business landscape.
  • Nurturing holistic development by encouraging student involvement in extracurricular activities such as Business Club initiatives, internships, research projects, and enriching field trips.
  • Establishing symbiotic relationships with the local business community to ensure the relevance and applicability of learning opportunities to real-world contexts.
  • Upholding a commitment to high-quality research endeavors that address pertinent issues within the Kingdom of Saudi Arabia and resonate with the global business community.
  • Engaging in selective consulting projects to provide faculty and students with exposure to significant business and developmental challenges within the Kingdom of Saudi Arabia.
  • Facilitating meaningful connections between students and the business and public sectors through an active Executive Lecture Series and an extensive four-month internship program.

National and International Recognition

The College of Business (CoB) at Alfaisal University (AU) has earned national and international acclaim for its exceptional programs and academic rigor. Recognized and approved by the Ministry of Education in Saudi Arabia, Alfaisal University, established in 2008, has swiftly emerged as a leading institution of higher education within the Kingdom. Despite its relatively short history, Alfaisal University is esteemed as one of the premier universities in Saudi Arabia. Our commitment to excellence is further demonstrated by the numerous CoB graduates who gain admission to top-tier international universities worldwide, where they pursue advanced degrees, showcasing the caliber of education provided at AU.

The CoB's dedication to excellence is underscored by its active membership in the Association to Advance Collegiate Schools of Business (AACSB). The CoB has fulfilled the stringent AACSB eligibility requirements and more recently its initial Self Evaluation Report (iSER) was accepted by the Initial Accreditation Committee (IAC) at AACSB. Subsequently, the CoB submitted its first progress report to the IAC in February 2024. These activities position the CoB toward achieving full AACSB accreditation in the coming years. This places the CoB among the esteemed 6% of business schools worldwide that hold AACSB accreditation. Furthermore, the CoB garnered significant recognition when it was featured in Newsweek as one of the ten Leading Business Schools in 2017. This prestigious accolade underscores the CoB's commitment to academic excellence and innovation, further solidifying its position as a leader in business education. For more information, please visit Newsweek's article on leading business schools. As we strive for excellence, the College of Business remains dedicated to providing students with a world-class education that prepares them to thrive in the global marketplace.

The College of Business at Alfaisal University commemorates a milestone of excellence in teaching and research accomplishments.

The College of Business (CoB) was inaugurated in August 2008 and swiftly emerged as the premier choice for business education within the Gulf Cooperation Council (GCC) region. In a remarkably short span, it has become synonymous with excellence, catering to the local community and the broader GCC region.

The undergraduate program at CoB offers various majors, including Accounting, Entrepreneurship and Family Business, Finance, Human Resources Management, Marketing, and Operations and Project Management. Similarly, the graduate MBA program encompasses six specialized tracks providing students with tailored paths to success: MBA-General, MBA-Accounting/Taxation, MBA-Finance, MBA-Healthcare Management, MBA-Human Capital Management, and MBA-Digital Marketing.

CoB prides itself on its pioneering curriculum, firmly rooted in liberal arts principles, emphasizing adept management of growth and change. The college's distinguished and research-active faculty and innovative approach to education consistently attract the brightest minds in Saudi Arabia. Graduates of CoB emerge as leaders equipped with exceptional skills in critical thinking, business analytics, and information technology, making them invaluable assets to both the private and public sectors. While many alumni embark on entrepreneurial ventures, others are in high demand across various industries, serving as catalysts for growth and innovation. Additionally, CoB houses the esteemed Corporate Governance Center, further solidifying its position as a hub for academic excellence and thought leadership in business education.

Department & Programs


Accounting is one of the most rewarding careers in business and the one that offers the most opportunities with the lowest risk. The American Institute of Certified Public Accountants (AICPA) describes accounting as "The One Degree with 360 Degrees of Possibilities.

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The future is bright for finance graduates in Saudi Arabia. The Kingdom of Saudi Arabia has developed many ambitious plans toward achieving its 2030 Vision. Saudi Arabia is transforming the whole nation’s economy from oil dependent economy into more diversified economy.

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Human Resource Management

One of the major challenges facing the Kingdom of Saudi Arabia is the shortage of Saudi Human Resources (HR) managers, experts, and professionals. In addition, organizations, around the world, are increasingly realizing the importance of having quality work-force as their most critical source of competitive advantage.

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The marketing concentration provides students with an analytical and comprehensive understanding of marketing. Students will be able to generate, analyze, interpret, and present marketing information that firms and other organizations need to satisfy and keep customers through the development..

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Operations & Project Management

With increasingly competitive businesses environments, corporations are relying on operations and project managers to achieve strategic goals through effective management of innovative solutions.

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Master of Business Administration (MBA)

With the MBA degree, Alfaisal University offers several concentrations designed to meet specific needs of the KSA business community. All of our MBA programs require the same eight core courses plus a minimum of six elective courses.

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Executive Education

The Centre for Executive Education at Alfaisal University College of Business's mission is to serve the community and attend to the professional development needs of individuals and organizations in order to build leadership qualities in the workplace.

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Undergraduate Business Program

The mission of the Bachelor of Business Administration is to develop the intellectual, professional and personal competencies of the students through principled business education and commitment to excellence.

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