Vice Dean of Undergraduate Programs and Internship: Dr.Hayat Khan, Ph.D., College of Business.

BBA Mission

“To cultivate ethical business leaders capable of driving excellence in the business world through rigorous business education, impactful research, and community engagement.”“To cultivate ethical business leaders capable of driving excellence in the business world through rigorous business education, impactful research, and community engagement.”

The BBA program goals:

Goal #1: Provide students with a rigorous and comprehensive business education in the core business disciplines of Finance, Marketing, Operations and Project management, Accounting, Entrepreneurship and Family Business, and Human Resources Management.

Goal #2: Cultivate ethical and socially responsible business leaders who demonstrate integrity, professional responsibility, and a commitment to sustainable and ethical practices.

Goal #3: Produce high-quality research that advances knowledge in business administration and contributes to the development of the business community.

Goal #4: Engage with the local community through internships, guest lectures, and collaborative projects.

The BBA program PLOs:

Knowledge and Understanding

• K1: Integrate knowledge of accounting, economics, finance, marketing, human resources management, project management, and management sciences to make informed business decisions.
• K2: A track-specific Learning Outcome.

Skills

• S1: Analyze business performance using quantitative methods, analytical techniques, and digital tools to inform strategic decision-making.
• S2: Utilize critical thinking, problem-solving, and contemporary technologies to design solutions for complex business challenges.
• S3: Effectively communicate complex business information through clear, concise, and persuasive written and oral presentations.
• S4: A track-specific Learning Outcome.

Values, Autonomy, and Responsibility

• V1: Demonstrate autonomy, self-initiative, and commitment to ethical values, professional codes of conduct, and responsible citizenship.
• V2: Participate effectively in teamwork, demonstrating respect for diverse perspectives and supporting others.

Program Learning Outcomes: Human Resource Management

Knowledge and Understanding

• K2: Demonstrate a comprehensive understanding of human resource management principles and functions and their strategic role in achieving superior organizational performance.

Skills

• S4: Apply critical thinking to develop, implement, and communicate strategic HR solutions that align with organizational goals.

Program Learning Outcomes: Accounting

Knowledge and Understanding

• K2: Demonstrate a comprehensive understanding of accounting principles, standards, and techniques, including financial statement analysis, cost accounting, and financial reporting.

Skills

• S4: Critically analyze financial information to assess organizational performance and make informed decisions.

Program Learning Outcomes: Entrepreneurship and Family Business

Knowledge and Understanding

• K2: Demonstrate a comprehensive understanding of entrepreneurship and family business principles and practices and their role in economic development.

Skills

• S4: Utilize quantitative analysis to evaluate and improve family businesses' and entrepreneurial ventures' performance and sustainability.

Program Learning Outcomes: Finance

Knowledge and Understanding

• K2: Demonstrate knowledge and understanding of corporate finance, capital markets, investment analysis, banking, international finance, and derivatives.

Skills

• S4: Critically analyze financial statements and market trends to evaluate investment opportunities and make informed financial decisions.

Program Learning Outcomes: Operations and Project Management (OPM)

Knowledge and Understanding

• K2: Demonstrate knowledge and understanding of Operations, Project Management, Information Systems, and Business Analytics.

Skills

• S4: Critically analyze and address complex business issues using appropriate quantitative methods.

Program Learning Outcomes: Marketing

Knowledge and Understanding

• K2: Demonstrate knowledge and understanding of marketing principles, theories, and practices.

Skills

• S4: Develop and implement competitive marketing strategies, adapting and innovating them in response to rapid changes in the field.